![]() ![]() What makes Twice different from other groups? A follower of the girl group is a “Once.” The members explained the meaning on social media in 2015: “If you love us even once, we will repay your love with twice of our love.” Twice also has a name for its most dedicated fans-a feature shared by all K-pop acts (BTS’ fans are called “ARMYs,” Blackpink’s are “Blinks”). When the founder of JYP Entertainment, Park Jinyoung, announced the label’s new girl group, he explained that Twice’s name refers to the act making an impact “once through the ears and once through the eyes.” Quite fittingly, the group’s rise to fame has been propelled by consecutive hits that have a vibrant sound delivered through bright, multicolored music videos. ![]() After a series of challenges testing the contestants’ singing, rapping and dancing abilities as well as charisma, seven individuals were eliminated, with the remaining nine forming a new ensemble. The 2015 series Sixteen involved that many JYP Entertainment “trainees”-the term used for aspiring idols preparing for a potential debut-fighting for a place in the group’s final lineup. Like plenty of today’s buzziest K-pop acts, including Monsta X and IZ*ONE, Twice originated from a reality competition show. Here’s what to know about the K-pop powerhouse Twice. So heads turned when, earlier this summer, JYP Entertainment announced that member Mina would not participate in the group’s world tour due to “sudden extreme anxiety and insecurity toward performing on stage.” In an industry where stars’ health-related absences from activities are often explained ambiguously, the statement’s openness-later supplemented with a note explaining Mina’s diagnosis of anxiety disorder-was a huge step forward in raising awareness around mental health. Most recently, Twice has been recognized by the K-pop community for advancing the conversation about mental health-a subject that remains taboo in much of Asia, where depression is often considered to be a sign of weakness, and mental health services in countries like South Korea to China can be lacking. The group’s label, JYP Entertainment, also recently announced a collaboration with YouTube that will produce a docuseries about Twice, creating further opportunity to engage with international viewers. tour in July, marking a new chapter in connecting with audiences outside of Asia. While Twice has always had a significant international following, 2019 has seen the group make major strides toward establishing itself as a global K-pop leader. Given that all performance stops in this kind of tour are held at massive dome venues-the ones in Japan have capacities of around 50,000 each-they offer unassailable evidence of a group’s ability to drive ticket sales. Earlier this year, Twice became the first K-pop girl group to hold a dome tour in Japan, attracting an estimated 210,000 attendees across five concerts. Besides regularly topping charts and winning music awards in South Korea, the nine-member ensemble has seen almost unparalleled success in Japan. On YouTube, BTS, Blackpink and soloist Psy are the only K-pop acts who have music videos with more views than those of Twice. The frequent releases have propelled Twice’s rise to the upper echelon of Korean acts. That is an ambitious schedule even for K-pop, where the norm is to promote one or two comebacks annually. With more than ten albums and EPs dropped since their 2015 debut, the group has consistently released new music, in Korean and Japanese, at least three times a year. The occasion offered a snapshot of the anticipation that surrounds the girl group’s musical releases-a regular occurrence given that Twice is one of the most prolific K-pop acts. ![]()
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